As an art director I believe in finding the right balance between directing and collaborating in order to meet the perfect chemistry for a project and to trust the process.
Not all ideas need to turn into products the best ones tend to become stories, without the need to turn into products. 
I developed a passion for filming and documenting the process.
I enjoy creating tiny revolution in ordinary urban through the use of objects using the audience as the action, in order to create a meeting point for the audience to create their own narrative.